UNICORN: a mythical animal typically represented by a horse with a single straight horn projecting from it’s forehead
UNICORN: something that is highly desirable but difficult to find or obtain.
With all the overnight success stories out there of people who used social media and overnight became celebrity sensations or products who came up with a clever facebook ad and displaced giant industries it's easy to think that you too can do that. We come across these mythical rumors every single day.
The dollar shave club. Birthed out of the idea that people didn't want to pay so much money for razors and they wanted them auto shipped to their home. They turned to social media with a clever ad and a product that understood the market. And $1 million dollars in start-up funds before they ever even made their product.
Join us this week as we identify the core symptoms of believing that your business is a unicorn. Why this is dangerous to your success and how to overcome this sickness and get back on track with your marketing plan.
Do you have a funnel strategy? Check out our guide to creating a marketing funnel that converts, access our favorite tools, and work out your strategy with useful worksheets.