[Podcast] DIY, Duct Tape and Bootstrap Marketing

I had a call just yesterday with a potential client. It went like many others go when I meet with a small business or entrepreneur who's been engaging in the ecourse culture of marketing. Her circular chitter chatter, deep frustration, angst against investing more money and longing to make the business in her heart work. I had to interrupt her and tell her how normal this was. In the back of my head I wanted to tell her, I just recorded a podcast that's perfect for you. I did this because Hillarie and I know that this topic is so universal now it's common place.

If you are experiencing any of the following symptoms you might be suffering from the effects of Ductaping, Bootstrapping and DIY Marketing Overload:

  1. Marketing insecurity: the feeling that you aren’t totally sure that you have the right plan or tactics to get where you want to go.

  2. Hampster Wheel Effect: If you feel like you’re running and getting nowhere

  3. Sea Sickness: this is often from being tossed by the wind of the next marketing trend

  4. Conversion confusion: when you are doing all the things but not seeing the desired results

In this episode we're going to cover the pro's and con's of this kind of marketing effort, symptoms for knowing when you're in over your heads and antidotes for unraveling yourself from this beast. Don't worry. Everything is going to be ok, listen ahead.