Becky has over 15 years of experience in marketing—working for agencies, foundations, podcasts, apps, books, subscription services, documentaries, and regional and national events, both in the business to business and business to consumer sectors. She brings strategy, creativity, out-of-the-box thinking, an unchaining ability to work collaboratively with any team dynamic and a special igniting factor that coined her nickname the “becky-nator.” She specializes in unique content campaigns, digital strategy, funnel-based marketing and is a Facebook Advertising Expert. For the last 5 years, she has been part of the beta-testing for nearly every new Facebook ad product before being released to the general population and is being interviewed to be on the panel for Facebook’s new regional training events.
Hillarie is all about making marketing operations sexy. Working as an account manager for digital marketing agencies and as a marketing director in corporate America, she knows the importance of a well-planned, well-executed marketing funnel. The process for building that out is not always glamorous, but it is the kind of disciplined process that makes small business turn into big business. Her clients sing her praises because the hard work pays off in dividends.
Hillarie doesn't miss a thing in your strategy and is always looking for grand new ways to get better results. Lately that's developing unique quizzes you can use in social media to get smart opt-ins that give you more information than an email address.